the Art of Storytelling

Second Story is an innovation center pioneering new interactive experiences. We push the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—empowering audiences to connect and share.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


NCSU Workshop

Members of our Portland and Atlanta Experience Design teams are headed to North Carolina on March 23rd to run a workshop at NCSU. Kirsten Southwell and Justin Berg will work with graphic design students to help them reimagine functional, tool-based experiences as story-based experiences in physical space.

Portland Workforce Alliance

PWA Career Day

We were delighted to once again take part in Portland Workforce Alliance‘s Career Day. The organization fosters relationships between local businesses and Portland’s public schools, and we’ve worked with them over the past few years to share with current students a bit about ourselves and our work. Hearing from designers, developers, producers, and creative directors, the high-schoolers learned about the diverse paths that led members of our team to Second Story. We hope we inspired them as much as they inspired us.

Mara Gerstein

The Future of Design for Listening

On February 26th at Soho House, Mara Gerstein, Studio Director at our New York lab, will be part of an intimate panel discussion focused on how to design for listening experiences.

100 Years of Design

SXSW & Pixel Awards

More great news about our 100 Years of Design microsite for AIGA: it’s a finalist for a 2015 SXSW Interactive Innovation Award and a nominee for a Pixel Award!



Our latest effort with longtime client The Museum of Modern Art is live! Read an early review of the Object:Photo website, a portal into the Thomas Walther Collection, here.

White House Holiday Tour Experience

White House Holiday Tour Experience

In collaboration with the National Endowment for the Arts, Second Story has created an interactive snowscape for the White House’s holiday decorations to be featured on the Holiday Tour. This year’s theme of “A Children’s Winter Wonderland” combined with the First Lady’s “Let’s Move” initiative inspired the project that will be on display through the holiday season. The installation is the first of its kind in the White House and exemplifies the administration’s commitment to technology, American innovation and design – sometimes referred to as STEAM, something we here at Second Story are passionate about. To learn more about the project, visit the NEA for the office press release or read the White House’s press release. Check out some notable press that has come out here and here.

Times Square 4K Screen Launch

Times Square 4K Screen Launch

Our largest scale project to date debuted last night in Times Square: a transmedia exhibition commemorating the launch of the world’s largest 4K display! Built by Vornado Realty Trust, the screen boasts 25 million pixels, creating a spectacular stage for the interactive generative-graphic takeover we produced in collaboration with artists Universal Everything. Find out more on our project page.

Guest Lecture

Creative Director Daniel Meyers, AIA and Experience Design Director Traci Sym will lecture at the College of Art and Architecture at the University of Idaho on Thursday, October 16th. The lecture will focus on the emerging and merging disciplines of Experience Design and Architecture, on the theoretical and practical realities of integrated practices, and on the works that are coming from this new paradigm.

Design Week Portland

Design Week Portland

Design Week Portland is right around the corner, and we’re very excited to celebrate our city’s creative spirit alongside our peers in the industry. On Tuesday, October 7th from 6:30 PM - 8:30 PM, check out our interactive art installation at Lovejoy Fountain as part of SEGD Portland’s “Revolution in the Landscape.” The next day, we’ll open our studio doors from 4 PM - 7 PM, inviting the public in to see our space, meet our team, and play with the toys in our media lab. Join us!

Open Hardware Summit

Yasmin Elayat, Technical Director in our New York studio and the newest addition to our team, will speak at the 2014 Open Hardware Summit in Rome on September 30th. Her talk will focus on how technology can be used to break the boundaries of storytelling, enabling audiences to become co-creators, not just spectators.

100 Years of Design

Design Awards

100 Years of Design won big this summer, earning a silver W³ Award, an IMA Best in Class Award, a Red Dot Award, and a bronze IDEA Award!

Portland Mini Maker Faire

The Portland Mini Maker Faire is coming soon, and we can’t wait to see what our fellow tinkerers dream up. Pay a visit to our booth Saturday, September 13th and Sunday, September 14th between 10 AM and 5 PM, where members of our team will show you how to Construct-a-Comic!


DSrupted 2014

Lead Integration Engineer Matt Arnold is Toronto-bound September 17th to present at DSrupted 2014. Focusing on our responsive environments work, Matt will speak about engaging audiences using narrative spaces.

Together: An Electronic Art Show

Together at the Diode Gallery

Interactive Developer Dimitrii Pokrovskii collaborated with other local artists & engineers on an art experiment to be displayed at Portland’s Diode Gallery this Saturday, August 16th. Get your free ticket to the show here!

World of Coca‑Cola Explorer

World of Coca-Cola Explorer

Our latest collaboration with The Coca-Cola Company recently went live! The context-aware Explorer mobile app is designed to complement a visit to the World of Coca-Cola, leveraging iBeacon technology for maximum engagement, shareability, and fun. Our project page has all the details.


People As Performers: Setting The Stage For Interaction

Take a behind-the-scenes look at our Lovejoy Fountain activation for 2014’s Design Week Portland with Senior Content Strategist Laura Allcorn and Interactive Developer Chris Carlson.

iBeacon Technology: From Lab to Launch

Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.

Three Ways to Talk About the Internet of Things

Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.

Recent Posts

A Giffy NYC Welcome to Adi & Erin

Cheers to 2015

People As Performers: Setting The Stage For Interaction

24 Frames of Craft-mas

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Wandering within Magritte paintings, thanks to the Unreal Engine: http://t.co/06yiUCqxfi

Enjoying @LACMA’s tribute to this year’s Oscar nominees. A fun way to showcase their eclectic collection https://t.co/aPOmFl8PVU #Oscars2015

RT @tutuhijjiya: @SecondStory thank you so much for remarkable presentation! #j100

RT @pinkmae96: @SecondStory sounds like such an innovative agency. Thanks @pdx_heatherbeth for sharing it with us in #j100

RT @lissaepifano: @SecondStory has such a unique way of interactive storytelling. #j100

RT @arubyrubrub: I don’t just want to work at @SecondStory, I NEED to work at Second Story. #J100

RT @AIGAdesign: Great news! #AIGAdesign’s 100 Years of Design site is a @pixelawards nominee! Help pick the People’s Champ winners: https://t.co/qkQzeLEUSp

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3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-2724

New York

40 Fulton Street
2nd Floor
New York, NY 10038
(212) 912-3053


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.