the Art of Storytelling

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


100 Years of Design

Webby Awards

More love for 100 Years of Design: it has been selected as an Official Honoree in the Websites: Associations category of the 2015 Webby Awards!

Stop-Motion Studio

HOW International Design Awards

Stop-Motion Studio has received Outstanding Achievement recognition in the Kiosks/Interactive Exhibits category of the HOW International Design Awards! Look for the project in this month’s issue of HOW Magazine.


WEBpick of the Week

The Object:Photo website is Communication Arts’ WEBpick of the Week! Visit the site to learn more about the Museum of Modern Art’s extraordinary Thomas Walther Collection.

100 Years of Design


We couldn’t be happier to announce that 100 Years of Design has won a SXSW Interactive Innovation Award in the Responsive Design category! The competition was fierce this year, and we’re thrilled to see this rich site continue to receive recognition. Make sure to visit celebratedesign.org to share what design means to you.

Diode Gallery

Diode Gallery Installation

We recently transformed a street-level display window at Portland’s Diode Gallery into an interactive canvas. The installation, which influences the face of the street and activates pedestrians in an unexpected way, will be up until April 1st.

Global Crossroads

DSE Apex Content Awards

An exciting update on one of our most interesting recent projects: Global Crossroads for Occidental College has been honored with a gold DSE Apex Content Award in the Education & Healthcare category!

NCSU Workshop

Members of our Portland and New York Experience Design teams are headed to North Carolina on March 23rd to run a workshop at NCSU. Kirsten Southwell and Justin Berg will work with graphic design students to help them reimagine functional, tool-based experiences as story-based experiences in physical space.

Portland Workforce Alliance

PWA Career Day

We were delighted to once again take part in Portland Workforce Alliance‘s Career Day. The organization fosters relationships between local businesses and Portland’s public schools, and we’ve worked with them over the past few years to share with current students a bit about ourselves and our work. Hearing from designers, developers, producers, and creative directors, the high-schoolers learned about the diverse paths that led members of our team to Second Story. We hope we inspired them as much as they inspired us.

Mara Gerstein

The Future of Design for Listening

On February 26th at Soho House, Mara Gerstein, Studio Director at our New York lab, will be part of an intimate panel discussion focused on how to design for listening experiences.

Pixel Awards

Great news about our 100 Years of Design microsite for AIGA: it’s a Pixel Award nominee!



Our latest effort with longtime client The Museum of Modern Art is live! Read an early review of the Object:Photo website, a portal into the Thomas Walther Collection, here.

White House Holiday Tour Experience

White House Holiday Tour Experience

In collaboration with the National Endowment for the Arts, Second Story has created an interactive snowscape for the White House’s holiday decorations to be featured on the Holiday Tour. This year’s theme of “A Children’s Winter Wonderland” combined with the First Lady’s “Let’s Move” initiative inspired the project that will be on display through the holiday season. The installation is the first of its kind in the White House and exemplifies the administration’s commitment to technology, American innovation and design – sometimes referred to as STEAM, something we here at Second Story are passionate about. To learn more about the project, visit the NEA for the office press release or read the White House’s press release. Check out some notable press that has come out here and here.

Times Square 4K Screen Launch

Times Square 4K Screen Launch

Our largest scale project to date debuted last night in Times Square: a transmedia exhibition commemorating the launch of the world’s largest 4K display! Built by Vornado Realty Trust, the screen boasts 23 million pixels, creating a spectacular stage for the interactive generative-graphic takeover we produced in collaboration with artists Universal Everything. Find out more on our project page.

Guest Lecture

Creative Director Daniel Meyers, AIA and Experience Design Director Traci Sym will lecture at the College of Art and Architecture at the University of Idaho on Thursday, October 16th. The lecture will focus on the emerging and merging disciplines of Experience Design and Architecture, on the theoretical and practical realities of integrated practices, and on the works that are coming from this new paradigm.

Design Week Portland

Design Week Portland

Design Week Portland is right around the corner, and we’re very excited to celebrate our city’s creative spirit alongside our peers in the industry. On Tuesday, October 7th from 6:30 PM - 8:30 PM, check out our interactive art installation at Lovejoy Fountain as part of SEGD Portland’s “Revolution in the Landscape.” The next day, we’ll open our studio doors from 4 PM - 7 PM, inviting the public in to see our space, meet our team, and play with the toys in our media lab. Join us!


People As Performers: Setting The Stage For Interaction

Take a behind-the-scenes look at our Lovejoy Fountain activation for 2014’s Design Week Portland with Senior Content Strategist Laura Allcorn and Interactive Developer Chris Carlson.

iBeacon Technology: From Lab to Launch

Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.

Three Ways to Talk About the Internet of Things

Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.

Recent Posts

A Giffy NYC Welcome to Adi & Erin

Cheers to 2015

People As Performers: Setting The Stage For Interaction

24 Frames of Craft-mas

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Portland, we’re hiring! Seeking a top-notch producer to lead projects from concept to completion. Details: http://t.co/tQfdJ5CF0V #pdxjobs

Congrats to our @modulationindex: the updated version of his award-winning Borderlands Granular app is now available! http://t.co/QkXj921bqS

Hey, #Atlanta! We’re searching for an Associate Creative Director to lead our visual design team. Learn more: http://t.co/tQfdJ5CF0V #jobs

RT @joelkrieger: Seeing our work featured in the HOW Design annual just put an enormous smile on my face! @HOWbrand @SecondStory http://t.co/iFOk2JlB5h

Want to join our team? We’re seeking Environmental Designers/Project Architects in ATL, NYC, & PDX. Details here: http://t.co/tQfdJ5CF0V

100 Years of Design for @AIGAdesign is a @TheWebbyAwards Honoree! Check out the site & share what design means to you http://t.co/oGiQ433Lq5

RT @meloffbird: Thanks again to @kmsouthwell & @JustinLBerg for such a stellar @SecondStory-inspired workshop! Most productive Monday I’ve had in a while

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3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-3407

New York

40 Fulton Street
2nd Floor
New York, NY 10038
(646) 478-9865


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.