the Art of Storytelling

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


Fusion: Electrosonic Event

Communication Arts Interactive

Our streak of good luck continues: Fusion, our most recent collaboration with Electrosonic, has won a Communication Arts Interactive Award! Look for a writeup about our work in the March/April issue of CA.


HOW & Interaction Awards

We’re the elated recipients of five HOW International Design Awards this year for our work with The Museum of Modern Art, the Goat Farm Arts Center, Whole Foods Market, Vornado Realty Trust, and the Denver Botanic Gardens. As if that weren’t enough, #Trashtag and Who, Like Me, Is Threatened? both made the Interaction Awards shortlist in their respective categories.

Libbie Mill Library

Libbie Mill Library

We recently collaborated with the Libbie Mill Library in Henrico County, VA, on an immersive installation that brings the area’s rich history to life. Read all about the beautiful new space here.


Digital Dialogues

We are excited to be included in ‘’Digital Dialogues,” a quarterly event series put on by AIGA Portland and SEGD Portland. On Thursday, November 5th, Senior Producer Martha Almy and Senior Experience Designer Laura Allcorn will discuss the exhibition concept work we’ve recently completed for the Angel Island US Immigration Station Hospital in the San Francisco Bay. Tickets are available here.

Independent Lodging Congress

Independent Lodging Congress

On Thursday, October 22nd, Creative Director Chris Cobb will speak on a panel at the Independent Lodging Congress exploring the challenges and opportunities the resurgence of the sharing economy has brought to the hospitality industry.

Creative Mornings

3% Conference

Women influence 80% of consumer spending, yet only a small percentage of Creative Directors are female. The 3% Conference seeks to change the leadership landscape by building community among female creatives and teaching men and women in the industry how to address issues of gender inequality in new ways. We’re thrilled that Executive Creative Director Keri Elmsly will represent Second Story alongside SapientNitro’s Donald Chesnut at this year’s conference on October 26th in New York.

Future of Storytelling

Future of StoryTelling

We were honored to participate in this year’s Future of StoryTelling summit, an invitation-only gathering of technology, media, and communications visionaries from around the world. Working with Academy Award–winner Roger Ross Williams, our Yasmin Elayat co-led a workshop using the transmedia project Traveling While Black—which explores restricted movement in our society, past and present—to experiment with new ways of provoking dialogue, changing perspectives, and finding common ground.

ACUI Conference

At the ACUI Conference at Oregon State University on October 9th, Lead Integration Engineer Matt Arnold will co-present our recent work for Gonzaga University’s new Hemmingson Center alongside our partners from Opsis Architecture. Stay tuned to our website for a video demonstration of the installations we created to reflect and enhance the student experience.

Free Zone

Best of ATL Block Party

Reuniting with the Goat Farm Arts Center, our collaborators on #Trashtag, we’ve taken an imaginative approach to environmental signage for Creative Loafing’s Best of Atlanta Block Party. Free Zone raises questions about the future of technology-driven societies and the human costs of technological evolution. Read more about the project here, and check out the installation in person on Friday, September 25th from 6-11 PM.


With its focus on the art of interactivity, the INSTINT conference in Minneapolis has been a great source of inspiration for us over the years. This time around, ECD Keri Elmsly will do some inspiring herself as a featured speaker. She will present on the landscape of risk and reward in making Speculative Architecture a reality and how love and trust are fundamental in professional practice.

Creative Mornings

Executive Creative Director Keri Elmsly shared her thoughts on empathy as part of the always enjoyable Creative Mornings Portland series. Video of the presentation is now available on their website.

Times Square 4K Screen Launch

W³ Awards

The W³ Awards recognized our work again this year! Whole Foods Market Store and Times Square 4K Screen Launch both received gold, while Object:Photo earned silver.

ArtClix 2015

Culture Cache

Can technology refresh the cultural experience? On Wednesday, September 16th at the beautiful High Museum of Art, our Keri Elmsly will moderate a panel exploring this question. Meet representatives from the Goat Farm Arts Center, the Georgia Institute of Technology, and the High and hear what they have to say about Atlanta’s thriving Creative Technology scene. Tickets are free, and a few are still available!

1100 SE Division Map


We’ve taken over a vacant storefront at 1100 SE Division St. in Portland with our latest lab experiment, LANDSCAPES. The sculpture integrates responsive technology, robotics, LED lighting, and simple origami forms to create a meditative experience exploring the nature of change. We invite everyone to consider the landscape around them and share their observations on our Instagram account: pdxlandscapes. Tag #pdxlandscapes with your photos.

Bend Design 2015

Bend Design 2015

Bend Design 2015 is a “celebration of design thinking and design doing” that will bring together multidisciplinary thinkers from across the country. Among the impressive array of speakers: Design Director Chris DeWan. Click here to see the full roster of artists, architects, and innovators and to register for the conference, coming up in mid-October.

Young + Local: PDX

Senior Experience Designer Laura Allcorn is returning to the Pacific Northwest College of Art, her alma mater, on September 9th to participate in Young + Local: PDX Panel Discussion. The event is free and open to the public.

Smarties Awards

Creative Director Chris Cobb has an enviable task ahead of him: choosing the best mobile marketing work of the year. He is a juror for the 2015 Smarties Awards honoring innovation, creativity, and success.

ArtClix 2015

ArtClix 2015

We recently launched an update to the award-winning ArtClix app we designed and developed for Atlanta’s High Museum of Art in 2011. To provide visitors with new opportunities to connect with and respond to the museum’s collection, we added video capabilities and enhanced the comments section to include the first ever museum-commissioned emojis. Check out the museum’s press release about the launch and download the app here.


Red Dot & Interactive Media Awards

August has been good to us so far on the awards front. Standing out among more than 7,400 entries from 53 countries, #Trashtag, our physical installation with a digital twist, has been honored with a Red Dot Award: Communication Design! On the web, Object:Photo received Best in Class distinctions from the Interactive Media Awards in two different categories.


Here to There: What Happens When the Story Finds You?

What happens when the story finds you? Technical Director Yasmin Elayat explains.

Responsive Environments: Denver Botanic Gardens

Interactive Developer Chris Carlson reflects on our work for the Denver Botanic Gardens and the future of responsive environments.

iBeacon Technology: From Lab to Launch

Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.

Recent Posts

Happy Thanksgiving!

Happy Accidents

Responsive Environments: Denver Botanic Gardens

Here to There: What Happens When the Story Finds You?

View All Posts


We can’t 3D print a turkey yet, but we can #3D print a greeting in our lab. Happy #Thanksgiving from @SecondStory! https://t.co/xKfEMRqS4A

RT @KeriElmsly: Holiday warm up with @SecondStory #nyc team prepping for digital detox over thanksgiving. https://t.co/BUbwM6tO3j

Celebrating a @CommArts Interactive Competition win for Fusion, an event collaboration w/ @ElectrosonicAV! Details: https://t.co/fE2ykmaXMv

RT @ImageWorksMaine: Exhibit shifts perspective: view world as backdrop >> recognize your own interconnectedness https://t.co/O0JKn4EMnL @SecondStory @Botanic

Revisiting our work for @Univ_Of_Oregon’s Ford Alumni Center. https://t.co/rnIZuYOwyW

Videos of this year’s @inst_int presentations are live! Hear ECD @KeriElmsly’s thoughts on love, risk, and reward: https://t.co/Botm4XeUbT

We always enjoy lab visits from student groups, and yesterday was no exception. Thx to the @Univ_Of_Oregon Digital Art crew for coming by!

Thrilled to see Interactive Developer @modulationindex’s @BorderlandsiPad app put to such good use in Switzerland. https://t.co/s8AUmuXHsT

View Twitter Feed



3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-3407

New York

40 Fulton Street
8th Floor
New York, NY 10038
(646) 478-9865


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.