the Art of Storytelling

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


Learning to See

Pixel Awards

Three very different projects have been nominated for Pixel Awards: an exhibit, a pair of wall installations, and a website! Check out our entries in the Arts & Culture and Installations & Activations categories.

Times Square 4K Screen Launch


For the fifth year in a row, we’ve been selected as DSE APEX Award finalists! This time around, we’re being recognized for our work for Vornado Realty Trust and Gonzaga University.

Connections Experience

Digital Signage Today

We’re always looking for creative ways to enhance the digital signage experience. Read our Matt Arnold’s thoughts on the future of the industry here.

Learning to See

AIGA Cased

Learning to See, the first exhibit designed completely by Second Story, has been selected as an AIGA Cased winner! Give the case study a read here. What a fantastic way to close out the year!

Who, Like Me, Is Threatened?

Interaction Awards

Our streak of good luck continues: #Trashtag and Who, Like Me, Is Threatened? have both been selected as Interaction Awards finalists!

Fusion: Electrosonic Event

Communication Arts Interactive

Fusion, our most recent collaboration with Electrosonic, has won a Communication Arts Interactive Award! Look for a writeup of our work in the March/April issue of CA.


HOW International Design Awards

We’re the elated recipients of five HOW International Design Awards this year for our work with The Museum of Modern Art, the Goat Farm Arts Center, Whole Foods Market, Vornado Realty Trust, and the Denver Botanic Gardens.

Libbie Mill Library

Libbie Mill Library

We recently collaborated with the Libbie Mill Library in Henrico County, VA, on an immersive installation that brings the area’s rich history to life. Read all about the beautiful new space here.


Digital Dialogues

We are excited to be included in ‘’Digital Dialogues,” a quarterly event series put on by AIGA Portland and SEGD Portland. On Thursday, November 5th, Senior Producer Martha Almy and Senior Experience Designer Laura Allcorn will discuss the exhibition concept work we’ve recently completed for the Angel Island US Immigration Station Hospital in the San Francisco Bay. Tickets are available here.

Independent Lodging Congress

Independent Lodging Congress

On Thursday, October 22nd, Creative Director Chris Cobb will speak on a panel at the Independent Lodging Congress exploring the challenges and opportunities the resurgence of the sharing economy has brought to the hospitality industry.

Creative Mornings

3% Conference

Women influence 80% of consumer spending, yet only a small percentage of Creative Directors are female. The 3% Conference seeks to change the leadership landscape by building community among female creatives and teaching men and women in the industry how to address issues of gender inequality in new ways. We’re thrilled that Executive Creative Director Keri Elmsly will represent Second Story alongside SapientNitro’s Donald Chesnut at this year’s conference on October 26th in New York.

Future of Storytelling

Future of StoryTelling

We were honored to participate in this year’s Future of StoryTelling summit, an invitation-only gathering of technology, media, and communications visionaries from around the world. Working with Academy Award–winner Roger Ross Williams, our Yasmin Elayat co-led a workshop using the transmedia project Traveling While Black—which explores restricted movement in our society, past and present—to experiment with new ways of provoking dialogue, changing perspectives, and finding common ground.

ACUI Conference

At the ACUI Conference at Oregon State University on October 9th, Lead Integration Engineer Matt Arnold will co-present our recent work for Gonzaga University’s new Hemmingson Center alongside our partners from Opsis Architecture. Stay tuned to our website for a video demonstration of the installations we created to reflect and enhance the student experience.

Free Zone

Best of ATL Block Party

Reuniting with the Goat Farm Arts Center, our collaborators on #Trashtag, we’ve taken an imaginative approach to environmental signage for Creative Loafing’s Best of Atlanta Block Party. Free Zone raises questions about the future of technology-driven societies and the human costs of technological evolution. Read more about the project here, and check out the installation in person on Friday, September 25th from 6-11 PM.


With its focus on the art of interactivity, the INSTINT conference in Minneapolis has been a great source of inspiration for us over the years. This time around, ECD Keri Elmsly will do some inspiring herself as a featured speaker. She will present on the landscape of risk and reward in making Speculative Architecture a reality and how love and trust are fundamental in professional practice.

Creative Mornings

Executive Creative Director Keri Elmsly shared her thoughts on empathy as part of the always enjoyable Creative Mornings Portland series. Video of the presentation is now available on their website.


Here to There: What Happens When the Story Finds You?

What happens when the story finds you? Technical Director Yasmin Elayat explains.

Responsive Environments: Denver Botanic Gardens

Interactive Developer Chris Carlson reflects on our work for the Denver Botanic Gardens and the future of responsive environments.

iBeacon Technology: From Lab to Launch

Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.

Recent Posts

Happy Thanksgiving!

Happy Accidents

Responsive Environments: Denver Botanic Gardens

Here to There: What Happens When the Story Finds You?

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Thx to @pixelawards for nominating our work w/ @MuseumModernArt, @GonzagaU & @Botanic! Vote for People’s Champ here: https://t.co/TcuzFvbt0c

A happy memory indeed! https://t.co/6PrFjjHEro

Honored to be @DSExpo APEX Award finalists again, this time for our @GonzagaU & Vornado Realty Trust work!... https://t.co/OCun11FNYW

Honored to be @DSExpo APEX Award finalists again, this time for our @GonzagaU & Vornado Realty Trust work! Details: https://t.co/igDjttFGt6

What impact will #VR have on the retail industry? Check out what Lead Integration Engineer Matt Lewis thinks! https://t.co/9wI4rTkpvt

RT @CaylieONeil: Excited to learn about the partnership between @SecondStory and @AIGAdesign https://t.co/6qvqf8WQrr

#Trashtag for @GoatFarmArtsCtr is an @IxDA finalist! Want it to win the People’s Choice Award? Vote here: https://t.co/62OugpiPma #IxDA

Curious abt the impact of art & interactivity on the digital signage experience? Read what @MattDanArnold has to... https://t.co/9Pq3RJvm9V

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(770) 407-3407

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(646) 478-9865


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.