the Art of Storytelling

Second Story is an innovation center pioneering new interactive experiences. We push the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—empowering audiences to connect and share.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


White House Holiday Tour Experience

White House Holiday Tour Experience

In collaboration with the National Endowment for the Arts, Second Story has created an interactive snowscape for the White House’s holiday decorations to be featured on the Holiday Tour. This year’s theme of “A Children’s Winter Wonderland” combined with the First Lady’s “Let’s Move” initiative inspired the project that will be on display through the holiday season. The installation is the first of it’s kind in the White House and exemplifies the administration’s commitment to technology, American innovation and design – sometimes referred to as STEAM, something we here at Second Story are passionate about. To learn more about the project, visit the NEA for the office press release or read the White House’s press release. Check out some notable press that has come out here and here.

Guest Lecture

Creative Director Daniel Meyers, AIA and Experience Design Director Traci Sym will lecture at the College of Art and Architecture at the University of Idaho on Thursday, October 16th. The lecture will focus on the emerging and merging disciplines of Experience Design and Architecture, on the theoretical and practical realities of integrated practices, and on the works that are coming from this new paradigm.

Design Week Portland

Design Week Portland

Design Week Portland is right around the corner, and we’re very excited to celebrate our city’s creative spirit alongside our peers in the industry. On Tuesday, October 7th from 6:30 PM - 8:30 PM, check out our interactive art installation at Lovejoy Fountain as part of SEGD Portland’s “Revolution in the Landscape.” The next day, we’ll open our studio doors from 4 PM - 7 PM, inviting the public in to see our space, meet our team, and play with the toys in our media lab. Join us!

Open Hardware Summit

Yasmin Elayat, Technical Director in our New York studio and the newest addition to our team, will speak at the 2014 Open Hardware Summit in Rome on September 30th. Her talk will focus on how technology can be used to break the boundaries of storytelling, enabling audiences to become co-creators, not just spectators.

100 Years of Design

Design Awards

100 Years of Design won big this summer, earning a silver W³ Award, an IMA Best in Class Award, a Red Dot Award, and a bronze IDEA Award!

Portland Mini Maker Faire

The Portland Mini Maker Faire is coming soon, and we can’t wait to see what our fellow tinkerers dream up. Pay a visit to our booth Saturday, September 13th and Sunday, September 14th between 10 AM and 5 PM, where members of our team will show you how to Construct-a-Comic!


DSrupted 2014

Lead Integration Engineer Matt Arnold is Toronto-bound September 17th to present at DSrupted 2014. Focusing on our responsive environments work, Matt will speak about engaging audiences using narrative spaces.

Together: An Electronic Art Show

Together at the Diode Gallery

Interactive Developer Dimitrii Pokrovskii collaborated with other local artists & engineers on an art experiment to be displayed at Portland’s Diode Gallery this Saturday, August 16th. Get your free ticket to the show here!

World of Coca‑Cola Explorer

World of Coca-Cola Explorer

Our latest collaboration with The Coca-Cola Company recently went live! The context-aware Explorer mobile app is designed to complement a visit to the World of Coca-Cola, leveraging iBeacon technology for maximum engagement, shareability, and fun. Our project page has all the details.

Center for Civil and Human Rights

NCCHR Opening

The National Center for Civil and Human Rights opened today in Atlanta! Collaborating with our clients and partners, we designed and developed a series of interactive experiences that invite visitors deeper into the struggle for equality, opportunity, and fair treatment in the U.S. and around the world. A stunning space full of rich, diverse content, the museum is an important addition to Atlanta’s cultural landscape. We’re proud to be a part of it!

June Conferences

June is shaping up to be a busy month for our team, with a couple of notable speaking engagements right around the corner. On Thursday, June 26th, Web Technology Lead David Brewer will present at Open Source Bridge, where he’ll demonstrate how to use xmonad, a tiling window manager, to bend your desktop to your will. The very next day, as part of the Association for Community Excellence‘s 2014 conference, Creative Director David Waingarten and Experience Designer Kirsten Southwell will talk about their work on the Emerging Issues Commons and lead a workshop to help participants brainstorm their own educational and community-based interactive projects.

Chris Cobb

Portfolio Night 12

Chris Cobb, Creative Director at our New York studio, is participating in Portfolio Night 12, a terrific opportunity for young copywriters, art directors, and designers to spend a little time meeting with and learning from seasoned professionals. Chris will be in esteemed company, with representatives from many other creative agencies also expected to attend.

Triumph of the Winter Queen

Gold Creativity Award

We’re always happy to see an older project receive new recognition: Triumph of the Winter Queen has earned a Gold Creativity Award in the Film and Video category!


Portland Presentations

Spring has sprung in our hometown, and a series of great speaking opportunities have cropped up right in our own backyard. First, on May 8th, our team will celebrate digital creativity with a demonstration of the Lyt prototype at the launch of Oregon Story Board‘s experimental work space at OMSI. The next day, Creative Director David Waingarten will discuss storytelling with transmedia at the Portland Documentary Summit. And on May 15th, Senior Experience Designer Norman Lau will participate in the Oregon Animation Industry Showcase at the Hollywood Theatre as part of the Northwest Animation Festival.


Three Ways to Talk About the Internet of Things

Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.

An Alternate (Augmented) Reality

Interactive Developer Dimitrii Pokrovskii explores new uses for augmented reality in a recent lab experiment.

100 Years of Design

Take a peek behind the curtain at our latest collaboration with AIGA: a microsite in honor of its 100th birthday.

Recent Posts

Recital: A solitary light and sound experience for Halloween 2014

Meet Second Story Atlanta

iBeacon Technology: From Lab to Launch

Design Week Portland: Reimagining Lovejoy Fountain

View All Posts


Read about our collaboration with the @NEAarts to create an interactive snowscape for the White House’s Holiday Tour: http://t.co/OcDC4Du3Zf

RT @joelkrieger: @SecondStory ATL studio is hiring! Industrial Designer:http://t.co/ro1SXX4Pkt and a Creative Technologist:http://t.co/iGMKoxcqcm

Interested in working with us? We are hiring for several positions in Portland, Atlanta, and NYC: http://t.co/guZHmcVakd

We are excited to share that the 100 Years of Design microsite is an @IxDAwards finalist in the Connecting category! http://t.co/dOgimmd4up

Congratulations to the National Center for Civil + Human Rights, @InteriorDesign Best of Year for Exhibition winner: http://t.co/qWBXfZ3l4F

RT @JustinLBerg: @SecondStory had a great time partnering with @ElectrosonicAV for Fusion, a fun & educational event at the LED LAB http://t.co/5HoZtQhJqY

Our #2storyatl studio shares their process and insights for Recital, an immersive light and sound installation: http://t.co/7TAmOlnnTR

A little holiday cheer — excited to be part of such a time-honored tradition at the White House! http://t.co/JgoJ50QFAy

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3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-2724

New York

40 Fulton Street
2nd Floor
New York, NY 10038
(212) 912-3053


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.