the Art of Storytelling

Second Story is a network of design studios focusing on responsive environments, story-driven experiences, and experience innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


Photography Interpretive Gallery

Communication Arts

Huge thanks to Communication Arts for a terrific Exhibit feature on the Photography Interpretive Gallery we created for SFMOMA!

Make Some Room

Cannes Lions

We were honored to be part of the Cannes Lions Festival this year, collaborating with SapientNitro and PRETTYBIRD on a main stage session focused on diversity. Through the personal experiences of four boundary-breaking visionaries, “Make Some Room” explored how access and inclusion can help transform creativity. Most importantly, the event sought to inspire attendees to make changes in their own workplaces by opening the door to more perspectives, more voices, and more ideas. Executive Creative Director Keri Elmsly also had the pleasure of serving on the 2016 Design Lions jury, judging the best design work from around the world.

Revolution in the Landscape: Re-Experience the Halprin Fountains

SEGD Global Design Awards

Two recent projects we were involved in were recognized by the 2016 SEGD Global Design Awards! Revolution in the Landscape: Re-Experience the Halprin Fountains, which included our Lovejoy Fountain Activation, received a Merit Award in the Intersection of Design and Public Engagement category, while CCHR received a Merit Award in the Exhibition category.


Custer State Park

We learned so much from our recent collaboration with Custer State Park. We explored the stunning landscapes of South Dakota. We found out how to peacefully coexist with bison. We even uncovered new insights into our own creative process. Check out this Adweek article for more information about the project and make sure to visit our blog to read Story Director David Waingarten’s thoughts on using technology to connect people to place.

Common Threads


The American Alliance of Museums annual meeting started off the best way imaginable for us: with a gold Media & Technology MUSE Award for Common Threads! We accepted the honors alongside our client from the The George Washington University Museum and The Textile Museum, a perfect coda to a great collaboration.

Photography Interpretive Center

SFMOMA Opening

We’ve spent the past year working closely with the team at SFMOMA on the new Photography Interpretive Gallery, a warm, welcoming space where visitors discover the history of the medium through three interactive digital exhibits. The gallery, designed by Second Story, provides museum-goers with a place to both relax and explore, offering installations that consider the role pictures have played in shaping the mythology of California, offer a first-person look at the creative processes of prominent photographers, and challenge visitors to represent themselves using only the contents of their pockets.

Creativity Awards

We received Platinum: Best in Category recognition in the Creativity Media & Interactive Design Awards for our work for Nokia Technologies, Gonzaga University, and The Textile Museum! Quite a way to kick off the week!

Experiential Marketing Summit

Experiential Marketing Summit

Today at the Experiential Marketing Summit in Denver, Creative Director Joel Krieger joins Craig Lovin, creative director at World of Coca-Cola, to discuss finding patterns in human interaction and designing moving experiences around them.

Libbie Mill Library Media Installation

Communicator Awards

The Communicator Awards gave us much to celebrate this year: six Gold Awards of Excellence and three Silver Awards of Distinction! The winning work spans a variety of media types, a true testament to the breadth of our skills across all three studio geographies.

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School Visit

Student tours are always a treat, and yesterday’s was no exception. We were delighted to welcome a group of high schoolers from Atlanta’s The New School to meet our team and visit our lab.

Creative Tech Week

Creative Tech Week

It’s Creative Tech Week in New York, and Associate Creative Director Adi Marom is among the many esteemed presenters. Join her on Monday, May 2nd, as she talks about storytelling in physical space.

Design Week Portland

Design Week Portland

Design Week Portland is in full swing, and we’ve had a blast so far. First, Creative Director Kelsey Snook participated in a Digital Storytelling panel on Monday, April 18th. Alongside other interactive creators, she explored the expanding landscape’s trends, tools, and platforms. The next day, we threw open our doors for our annual Open House. More than 125 people popped by to hang out with our team, talk shop, and play with our toys.

Borderlands Granular

UVA Presentation

Senior Interactive Developer Chris Carlson is headed to Charlottesville this week to speak to UVA music students about his Borderlands Granular iPad app, life as a creative coder, and his work with Second Story.


Webby Awards

Already recognized by SEGD, Red Dot, HOW, and IxDA, #Trashtag is now a Webby Awards Honoree!



Instagram Feed


In the midst of some grasshopper action. Beautiful mess. https://t.co/gG5FF7g11n

Twitter Feed


Being There

Story Director David Waingarten reflects on technology, nature, and the power of place.

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3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-3407

New York

40 Fulton Street
8th Floor
New York, NY 10038
(646) 478-9865


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.