the Art of Storytelling

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.

Who We Are

Who We Are

See our work, meet our people, or get in touch.


Learning to See

One Show, Communicator, & FAB Awards

2015 has been a big year for awards so far, and we’re ecstatic to keep adding to our mantel! First, the Times Square 4K Screen Launch project received a One Show Merit Award in the new Responsive Environments category. More recently, the Communicator Awards recognized several of our projects: 100 Years of Design received two Gold Awards of Excellence, while My Coke Art and our work for the Center for Civil and Human Rights each received one, and Learning to See and our contributions to the National Civil Rights Museum were both honored with Silver Awards of Distinction. Finally, our work for Whole Foods is a nominee for a FAB Award in the Retail Interiors/Environment category.

Global Crossroads

Digital Signage Awards

Two exciting updates on one of our most interesting recent projects: Global Crossroads for Occidental College has won a Digital Signage Award in the Education category and a gold DSE Apex Content Award in the Education & Healthcare category!

Here to There

TFI Interactive Day

At the Tribeca Film Institute Interactive Day over the weekend, we invited the audience into our Here to There experiment. Using mobile beacons, choreographed movement, and a narrative from TFIi keynote speaker Lucy McRae, the experience explored how presence, physical space, and human intervention work with wearable technology to tell a story. See images from the experiment along with an interview with Technical Director Yasmin Elayat and Executive Technical Director Thomas Wester here.

100 Years of Design

Webby Awards

More love for 100 Years of Design: it has been selected as an Official Honoree in the Websites: Associations category of the 2015 Webby Awards!

Stop-Motion Studio

HOW International Design Awards

Stop-Motion Studio has received Outstanding Achievement recognition in the Kiosks/Interactive Exhibits category of the HOW International Design Awards! Look for the project in this month’s issue of HOW Magazine.


WEBpick of the Week

The Object:Photo website is Communication Arts’ WEBpick of the Week! Visit the site to learn more about the Museum of Modern Art’s extraordinary Thomas Walther Collection.

100 Years of Design


We couldn’t be happier to announce that 100 Years of Design has won a SXSW Interactive Innovation Award in the Responsive Design category! The competition was fierce this year, and we’re thrilled to see this rich site continue to receive recognition. Make sure to visit celebratedesign.org to share what design means to you.

Diode Gallery

Diode Gallery Installation

We recently transformed a street-level display window at Portland’s Diode Gallery into an interactive canvas. The installation, which influences the face of the street and activates pedestrians in an unexpected way, will be up until April 1st.

NCSU Workshop

Members of our Portland and New York Experience Design teams are headed to North Carolina on March 23rd to run a workshop at NCSU. Kirsten Southwell and Justin Berg will work with graphic design students to help them reimagine functional, tool-based experiences as story-based experiences in physical space.

Portland Workforce Alliance

PWA Career Day

We were delighted to once again take part in Portland Workforce Alliance‘s Career Day. The organization fosters relationships between local businesses and Portland’s public schools, and we’ve worked with them over the past few years to share with current students a bit about ourselves and our work. Hearing from designers, developers, producers, and creative directors, the high-schoolers learned about the diverse paths that led members of our team to Second Story. We hope we inspired them as much as they inspired us.

Mara Gerstein

The Future of Design for Listening

On February 26th at Soho House, Mara Gerstein, Studio Director at our New York lab, will be part of an intimate panel discussion focused on how to design for listening experiences.

Pixel Awards

Great news about our 100 Years of Design microsite for AIGA: it’s a Pixel Award nominee!



Our latest effort with longtime client The Museum of Modern Art is live! Read an early review of the Object:Photo website, a portal into the Thomas Walther Collection, here.

White House Holiday Tour Experience

White House Holiday Tour Experience

In collaboration with the National Endowment for the Arts, Second Story has created an interactive snowscape for the White House’s holiday decorations to be featured on the Holiday Tour. This year’s theme of “A Children’s Winter Wonderland” combined with the First Lady’s “Let’s Move” initiative inspired the project that will be on display through the holiday season. The installation is the first of its kind in the White House and exemplifies the administration’s commitment to technology, American innovation and design – sometimes referred to as STEAM, something we here at Second Story are passionate about. To learn more about the project, visit the NEA for the office press release or read the White House’s press release. Check out some notable press that has come out here and here.

Times Square 4K Screen Launch

Times Square 4K Screen Launch

Our largest scale project to date debuted last night in Times Square: a transmedia exhibition commemorating the launch of the world’s largest 4K display! Built by Vornado Realty Trust, the screen boasts 23 million pixels, creating a spectacular stage for the interactive generative-graphic takeover we produced in collaboration with artists Universal Everything. Find out more on our project page.

Guest Lecture

Creative Director Daniel Meyers, AIA and Experience Design Director Traci Sym will lecture at the College of Art and Architecture at the University of Idaho on Thursday, October 16th. The lecture will focus on the emerging and merging disciplines of Experience Design and Architecture, on the theoretical and practical realities of integrated practices, and on the works that are coming from this new paradigm.

Design Week Portland

Design Week Portland

Design Week Portland is right around the corner, and we’re very excited to celebrate our city’s creative spirit alongside our peers in the industry. On Tuesday, October 7th from 6:30 PM - 8:30 PM, check out our interactive art installation at Lovejoy Fountain as part of SEGD Portland’s “Revolution in the Landscape.” The next day, we’ll open our studio doors from 4 PM - 7 PM, inviting the public in to see our space, meet our team, and play with the toys in our media lab. Join us!


People As Performers: Setting The Stage For Interaction

Take a behind-the-scenes look at our Lovejoy Fountain activation for 2014’s Design Week Portland with Senior Content Strategist Laura Allcorn and Interactive Developer Chris Carlson.

iBeacon Technology: From Lab to Launch

Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.

Three Ways to Talk About the Internet of Things

Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.

Recent Posts

A Giffy NYC Welcome to Adi & Erin

Cheers to 2015

People As Performers: Setting The Stage For Interaction

24 Frames of Craft-mas

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RT @GVTechShowcase: These folks from @SecondStory are doing some amazing innovative work! Our showcase needs a cascading led ribbon! http://t.co/03LizVJRHK

Thank you to the incredible @robinmcnicholas from @marshmallowlf for visiting our Portland studio this morning. Truly inspiring work!

RT @KeriElmsly: @robinmcnicholas bringing the #marshmallowlaserfeast love for #VR to @SecondStory this morning http://t.co/4J97trUIFb

Thx @TheFABAwards for recognizing our work for @WholeFoods! http://t.co/xw6zHjak2l Honored to be a nominee this year http://t.co/l7qB0QZH1H

RT @PortfolioNight: Even creative directors have to start somewhere. http://t.co/9PsIzi5FBQ #PortfolioNight @sapientnitro http://t.co/79eaydivUf

RT @luxloop: Hanging out, listening to a spatial story with some sweet headphones from @SecondStory #TFIi http://t.co/ZYPJ3IQmY2

RT @KeriElmsly: We are hiring - Join Us @SecondStory - highly collaborative & creative roles in our 3 studios ATL< NYC< PDX. http://t.co/nL55d097D9

Thx to all who participated in our Here to There experiment @TribecaFilmFest’s Interactive Day! Wrap up here http://t.co/fXXTIE09TY #TFIi

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3630 Peachtree Road NE
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Atlanta, GA 30326
(770) 407-3407

New York

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New York, NY 10038
(646) 478-9865


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.