the Art of Storytelling
Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space.
Who We Are
One Show, Communicator, & FAB Awards
2015 has been a big year for awards so far, and we’re ecstatic to keep adding to our mantel! First, the Times Square 4K Screen Launch project received a One Show Merit Award in the new Responsive Environments category. More recently, the Communicator Awards recognized several of our projects: 100 Years of Design received two Gold Awards of Excellence, while My Coke Art and our work for the Center for Civil and Human Rights each received one, and Learning to See and our contributions to the National Civil Rights Museum were both honored with Silver Awards of Distinction. Finally, our work for Whole Foods is a nominee for a FAB Award in the Retail Interiors/Environment category.
Digital Signage Awards
Two exciting updates on one of our most interesting recent projects: Global Crossroads for Occidental College has won a Digital Signage Award in the Education category and a gold DSE Apex Content Award in the Education & Healthcare category!
TFI Interactive Day
At the Tribeca Film Institute Interactive Day over the weekend, we invited the audience into our Here to There experiment. Using mobile beacons, choreographed movement, and a narrative from TFIi keynote speaker Lucy McRae, the experience explored how presence, physical space, and human intervention work with wearable technology to tell a story. See images from the experiment along with an interview with Technical Director Yasmin Elayat and Executive Technical Director Thomas Wester here.
HOW International Design Awards
Stop-Motion Studio has received Outstanding Achievement recognition in the Kiosks/Interactive Exhibits category of the HOW International Design Awards! Look for the project in this month’s issue of HOW Magazine.
WEBpick of the Week
We couldn’t be happier to announce that 100 Years of Design has won a SXSW Interactive Innovation Award in the Responsive Design category! The competition was fierce this year, and we’re thrilled to see this rich site continue to receive recognition. Make sure to visit celebratedesign.org to share what design means to you.
Diode Gallery Installation
We recently transformed a street-level display window at Portland’s Diode Gallery into an interactive canvas. The installation, which influences the face of the street and activates pedestrians in an unexpected way, will be up until April 1st.
Members of our Portland and New York Experience Design teams are headed to North Carolina on March 23rd to run a workshop at NCSU. Kirsten Southwell and Justin Berg will work with graphic design students to help them reimagine functional, tool-based experiences as story-based experiences in physical space.
PWA Career Day
We were delighted to once again take part in Portland Workforce Alliance‘s Career Day. The organization fosters relationships between local businesses and Portland’s public schools, and we’ve worked with them over the past few years to share with current students a bit about ourselves and our work. Hearing from designers, developers, producers, and creative directors, the high-schoolers learned about the diverse paths that led members of our team to Second Story. We hope we inspired them as much as they inspired us.
The Future of Design for Listening
On February 26th at Soho House, Mara Gerstein, Studio Director at our New York lab, will be part of an intimate panel discussion focused on how to design for listening experiences.
White House Holiday Tour Experience
In collaboration with the National Endowment for the Arts, Second Story has created an interactive snowscape for the White House’s holiday decorations to be featured on the Holiday Tour. This year’s theme of “A Children’s Winter Wonderland” combined with the First Lady’s “Let’s Move” initiative inspired the project that will be on display through the holiday season. The installation is the first of its kind in the White House and exemplifies the administration’s commitment to technology, American innovation and design – sometimes referred to as STEAM, something we here at Second Story are passionate about. To learn more about the project, visit the NEA for the office press release or read the White House’s press release. Check out some notable press that has come out here and here.
Times Square 4K Screen Launch
Our largest scale project to date debuted last night in Times Square: a transmedia exhibition commemorating the launch of the world’s largest 4K display! Built by Vornado Realty Trust, the screen boasts 23 million pixels, creating a spectacular stage for the interactive generative-graphic takeover we produced in collaboration with artists Universal Everything. Find out more on our project page.
Creative Director Daniel Meyers, AIA and Experience Design Director Traci Sym will lecture at the College of Art and Architecture at the University of Idaho on Thursday, October 16th. The lecture will focus on the emerging and merging disciplines of Experience Design and Architecture, on the theoretical and practical realities of integrated practices, and on the works that are coming from this new paradigm.
Design Week Portland
Design Week Portland is right around the corner, and we’re very excited to celebrate our city’s creative spirit alongside our peers in the industry. On Tuesday, October 7th from 6:30 PM - 8:30 PM, check out our interactive art installation at Lovejoy Fountain as part of SEGD Portland’s “Revolution in the Landscape.” The next day, we’ll open our studio doors from 4 PM - 7 PM, inviting the public in to see our space, meet our team, and play with the toys in our media lab. Join us!
Take a behind-the-scenes look at our Lovejoy Fountain activation for 2014’s Design Week Portland with Senior Content Strategist Laura Allcorn and Interactive Developer Chris Carlson.
Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.
Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.
Help us push boundaries, innovate, and redefine the world of interactive storytelling. If you want to make an impact and challenge yourself, join our team. We are driven by design, technology, and the magic moment when concepts come to life.
We enjoy working with people from diverse and eclectic backgrounds from the visual arts, engineering, film, liberal arts, and humanities. The formula is simple: combine a shared love for storytelling, technology, and a desire to make great things.
Send your information to firstname.lastname@example.org, show us your work, and let us know why you want to be part of our team.
- Associate Creative Director: Visual Design, ATL
- Content Strategist, ATL
- Environmental Designer/Project Architect, ATL
- Creative Technologist, NYC
- Environmental Designer/Project Architect, NYC
- Environmental Designer/Project Architect, PDX
- Producer, PDX
We are always looking to collaborate with new people to enliven our studios and bring new perspectives to our work. Our active internship, apprenticeship, and artist-in-residence programs focus on training, collaborative two-way learning, and providing real-world experience.
Please send an introduction, your resume, and a link to your work to email@example.com.
Second Story has received over 400 awards and accolades in competitions, festivals, and events, and our work has been featured in many books, magazines, and articles in both the trade and popular press.
AIGA / 6
American Alliance of Museums Awards / 27
Art Directors Awards / 10
Communication Arts Interactive Awards / 23
HOW Interactive Design Awards / 36
I.D. Annual Review / 12
IXDA Interaction Awards / 4
Museums and the Web, Best of the Web Awards / 10
One Show Interactive / 9
Print Digital Design Annual / 9
Webby Awards / 7
Two of our projects were inducted into the Smithsonian’s Permanent Research Collections in 1999 and 2003, and several Web sites have been featured and awarded in the SXSW and Sundance Festivals. We were recognized in 2004 at the Cooper-Hewitt National Design Museum and at the White House for our decade of work as part of the National Design Awards. The studio was the subject of a feature story in the New York Times in 2006, and was profiled in a creative inspiration video series by lynda.com in 2011.
3630 Peachtree Road NE
Atlanta, GA 30326
40 Fulton Street
New York, NY 10038
714 N Fremont St, No 200
Portland, OR 97227
Inquiries & Opportunities
Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.