the Art of Storytelling

Second Story is an innovation center pioneering new interactive experiences. We push the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—empowering audiences to connect and share.

Who We Are

Who We Are

See our work, meet our people, or get in touch.




Our latest effort with longtime client The Museum of Modern Art is live! Read an early review of the Object:Photo website, a portal into the Thomas Walther Collection, here.

White House Holiday Tour Experience

White House Holiday Tour Experience

In collaboration with the National Endowment for the Arts, Second Story has created an interactive snowscape for the White House’s holiday decorations to be featured on the Holiday Tour. This year’s theme of “A Children’s Winter Wonderland” combined with the First Lady’s “Let’s Move” initiative inspired the project that will be on display through the holiday season. The installation is the first of it’s kind in the White House and exemplifies the administration’s commitment to technology, American innovation and design – sometimes referred to as STEAM, something we here at Second Story are passionate about. To learn more about the project, visit the NEA for the office press release or read the White House’s press release. Check out some notable press that has come out here and here.

Times Square 4K Screen Launch

Times Square 4K Screen Launch

Our largest scale project to date debuted last night in Times Square: a transmedia exhibition commemorating the launch of the world’s largest 4K display! Built by Vornado Realty Trust, the screen boasts 25 million pixels, creating a spectacular stage for the interactive generative-graphic takeover we produced in collaboration with artists Universal Everything. Find out more on our project page.

Guest Lecture

Creative Director Daniel Meyers, AIA and Experience Design Director Traci Sym will lecture at the College of Art and Architecture at the University of Idaho on Thursday, October 16th. The lecture will focus on the emerging and merging disciplines of Experience Design and Architecture, on the theoretical and practical realities of integrated practices, and on the works that are coming from this new paradigm.

Design Week Portland

Design Week Portland

Design Week Portland is right around the corner, and we’re very excited to celebrate our city’s creative spirit alongside our peers in the industry. On Tuesday, October 7th from 6:30 PM - 8:30 PM, check out our interactive art installation at Lovejoy Fountain as part of SEGD Portland’s “Revolution in the Landscape.” The next day, we’ll open our studio doors from 4 PM - 7 PM, inviting the public in to see our space, meet our team, and play with the toys in our media lab. Join us!

Open Hardware Summit

Yasmin Elayat, Technical Director in our New York studio and the newest addition to our team, will speak at the 2014 Open Hardware Summit in Rome on September 30th. Her talk will focus on how technology can be used to break the boundaries of storytelling, enabling audiences to become co-creators, not just spectators.

100 Years of Design

Design Awards

100 Years of Design won big this summer, earning a silver W³ Award, an IMA Best in Class Award, a Red Dot Award, and a bronze IDEA Award!

Portland Mini Maker Faire

The Portland Mini Maker Faire is coming soon, and we can’t wait to see what our fellow tinkerers dream up. Pay a visit to our booth Saturday, September 13th and Sunday, September 14th between 10 AM and 5 PM, where members of our team will show you how to Construct-a-Comic!


DSrupted 2014

Lead Integration Engineer Matt Arnold is Toronto-bound September 17th to present at DSrupted 2014. Focusing on our responsive environments work, Matt will speak about engaging audiences using narrative spaces.

Together: An Electronic Art Show

Together at the Diode Gallery

Interactive Developer Dimitrii Pokrovskii collaborated with other local artists & engineers on an art experiment to be displayed at Portland’s Diode Gallery this Saturday, August 16th. Get your free ticket to the show here!

World of Coca‑Cola Explorer

World of Coca-Cola Explorer

Our latest collaboration with The Coca-Cola Company recently went live! The context-aware Explorer mobile app is designed to complement a visit to the World of Coca-Cola, leveraging iBeacon technology for maximum engagement, shareability, and fun. Our project page has all the details.

Center for Civil and Human Rights

NCCHR Opening

The National Center for Civil and Human Rights opened today in Atlanta! Collaborating with our clients and partners, we designed and developed a series of interactive experiences that invite visitors deeper into the struggle for equality, opportunity, and fair treatment in the U.S. and around the world. A stunning space full of rich, diverse content, the museum is an important addition to Atlanta’s cultural landscape. We’re proud to be a part of it!

June Conferences

June is shaping up to be a busy month for our team, with a couple of notable speaking engagements right around the corner. On Thursday, June 26th, Web Technology Lead David Brewer will present at Open Source Bridge, where he’ll demonstrate how to use xmonad, a tiling window manager, to bend your desktop to your will. The very next day, as part of the Association for Community Excellence‘s 2014 conference, Creative Director David Waingarten and Experience Designer Kirsten Southwell will talk about their work on the Emerging Issues Commons and lead a workshop to help participants brainstorm their own educational and community-based interactive projects.

Chris Cobb

Portfolio Night 12

Chris Cobb, Creative Director at our New York studio, is participating in Portfolio Night 12, a terrific opportunity for young copywriters, art directors, and designers to spend a little time meeting with and learning from seasoned professionals. Chris will be in esteemed company, with representatives from many other creative agencies also expected to attend.

Triumph of the Winter Queen

Gold Creativity Award

We’re always happy to see an older project receive new recognition: Triumph of the Winter Queen has earned a Gold Creativity Award in the Film and Video category!


Portland Presentations

Spring has sprung in our hometown, and a series of great speaking opportunities have cropped up right in our own backyard. First, on May 8th, our team will celebrate digital creativity with a demonstration of the Lyt prototype at the launch of Oregon Story Board‘s experimental work space at OMSI. The next day, Creative Director David Waingarten will discuss storytelling with transmedia at the Portland Documentary Summit. And on May 15th, Senior Experience Designer Norman Lau will participate in the Oregon Animation Industry Showcase at the Hollywood Theatre as part of the Northwest Animation Festival.


People As Performers: Setting The Stage For Interaction

Take a behind-the-scenes look at our Lovejoy Fountain activation for 2014’s Design Week Portland with Senior Content Strategist Laura Allcorn and Interactive Developer Chris Carlson.

iBeacon Technology: From Lab to Launch

Associate Creative Director, Experience Design Pavani Yalla and the Second Story Atlanta team play with the potential of iBeacon technology.

Three Ways to Talk About the Internet of Things

Putting on his “reverse archaeologist hat,” Senior Experience Designer Norman Lau considers three ways to talk about the Internet of Things.

Recent Posts

Cheers to 2015

People As Performers: Setting The Stage For Interaction

24 Frames of Craft-mas

Recital: A solitary light and sound experience for Halloween 2014

View All Posts


RT @nathanc: “Cheers to 2015” @SecondStory demonstrates some gorgeous #design objects. #letterpress #blackOnBlack #local #texture http://t.co/cWGEtAQeu9

RT @Illuminations: Wow! Great Object:Photo website of Modern Photographs @Moma; extraordinary depth, terrific interface, amazing images http://t.co/34nMxJimf8

RT @usdew: Kudos to @secondstory NY - 60 days in, screen in Times Square is still gorgeous (though perhaps not same as launch!): http://t.co/0oGRMdSmu3

What happens when art, tech, & public space converge to connect people & place? About our Lovejoy Fountain project: http://t.co/OzOSvW5H67

RT @Oregonian: Portland’s @SecondStory creates “largest screen in the world” in Times Square. http://t.co/hQHuaJqsjW http://t.co/84ELiRBfBO

Another great collaboration w/ @MuseumModernArt, this time on the Thomas Walther Collection website. Review here! http://t.co/0m5rQ8C0y1

RT @advicepig: This sweet media wall at @OxyNews by @SecondStory is making me miss my museum career. #mdlhackfest

.@CocaColaCo is Mobile Marketer of the Year! Happy to have worked with them on the Explorer app for @WorldofCocaCola http://t.co/9veWp6l1HY

View Twitter Feed



3630 Peachtree Road NE
No 1600
Atlanta, GA 30326
(770) 407-2724

New York

40 Fulton Street
2nd Floor
New York, NY 10038
(212) 912-3053


714 N Fremont St, No 200
Portland, OR 97227
(503) 827-7155

Inquiries & Opportunities

Second Story is always looking for new opportunities to collaborate with partners on projects under development, or contribute our expertise to planning interpretive strategies and defining new ways to implement interactive media. Please contact us to discuss new opportunities for collaboration or to learn more about our capabilities.