Work

/

C2 Creative

<
1 / 1
<
Detail Index
Second Story
Second Story - Part of SapientNitro

Studio

Work

  • News
  • Blog
  • Join Us
  • Team
  • History
  • Recognition
  • Contact
  • Featured
  • Show All
  • Search
  • Tags
SapientNitro
(503) 827 7155 info@secondstory.com

    Bank of America Market Data Mirrors

    Client

    C2 Creative

    Date

    May 2008

    Location

    Bank of America Tower, New York, NY

    Environmental Design

    C2 Creative

    More Images

    Demo Video

    Tags

    Walls, Environments, Infographics, Data visualization, Real-time data

    Playlists

    • Immersive environments
    • Featured projects

    An expansive mirrored wall displays real-time financial information in poetic, animated visualizations.

    Integrated into the architecture of the Bank of America Tower trade floor elevator bank, the Market Data Mirrors interact with live data feeds and visualize financial information on a mirrored surface. These dynamic 3-D visualizations bring form, color, and motion to live market data in an intelligent and elegant manner, allowing viewers to quickly grasp current data and market trends over time. The different data sets—indexes, commodities, rates, and currencies—are realized in colorful patterns and shapes on different planes, each taking their turn on the stage communicating their value, volume, and historical trajectory.

    Press & Awards

    Palette 02: Multicolour - New Rainbow-Hued Graphics, Viction:ary, December 2012
    Print Magazine, Creativity & Commerce, Second Place 2009

    There is such an amazing sense of dimension to it. It's a compelling, extremely elegant way of showing complex graphics.

    HOW, Interactive Design Awards, Outstanding, Miscellaneous, 2009

    The bright forms strike the perfect balance between flash and facts: they create graphs based on current market conditions, but they’re also poetic interpretations of the numbers. ‘This work is absolutely stunning,’ says juror Brien Grant. ‘The idea is clear and the execution is strong. The world’s markets are constantly changing and in motion, and this work really amplifies that essence beautifully.’

    Credits

    Designer
    Christian Bannister
    3-D Animation
    Matt Arnold
    Technology Director
    Thomas Wester
    Developers
    Matt Arnold, Jacob Mandelsberg
    Producer
    Amber Cartwright
    Production Management
    RomeAntics
    AV Integration
    Three Byte Intermedia, Excel Media
    Exhibit Design
    Chris Wendel
    Client
    C2 Creative for Bank of America
    © 2013 Second Story, Inc.