Geographical and historical context surround the epic photographs on this site, which document an ill-fated yet legendary Antarctic journey.
In 1915, the Endurance sank off the unexplored coast of Antarctica, yet all 28 crewmembers survived, along with photographer Frank Hurley’s unprecedented record of the journey. The Endurance expedition, featured on Kodak.com, tells the crew’s story using Hurley’s photographs and excerpts from his journals, while an interactive map traces their route. Biographies of Hurley and Sir Ernest Shackleton, the expedition’s leader, profile these legends in exploration, while a timeline traces the full Endurance journey. Hurley’s efforts to capture the expedition on film were nothing short of heroic. He worked in a near-freezing darkroom to develop his images and dove into the frigid waters to save his negatives from the sinking ship. The focus of the Endurance Web site was to keep Hurley’s images within the context of the narrative, yet tell the story without a heavy reliance on copy. It was also important to let users track their location with the expedition map while viewing the photos and reading the story. The result is a hybrid site that lets users jump through the crew’s journey with an interactive map, or follow the linear narrative in a zone containing photographs and text. Users can move between the two navigation modes at will, zoom into the map, and call up larger versions of Hurley’s pictures. To capture the spirit of this age of exploration, the Endurance site borrows design elements from old travelogs, while the Web’s interactivity gives users a quick grasp of the amazing story.
Press & AwardsMacromedia, Site of the Day, December 1, 2000“Invision Walkthrough: Kodak.com,” New Media, Jeff Burger, July 19, 2000“Web Center Gallery: Second Story,” Adobe, Joe Shepter, July 2000“Second Story,” Impress Web Design, June 2000“Internet Has Detractors, But It’s Still a Unique Medium,” Oregon Business Journal, Dan McMillan, May 1, 2000“Showcase: Kodak,” Macromedia, January 2000USA Today, Hot Sites, December 23, 1999“Adventures in the Great Outdoors and the Minutiae of Bits of Matter,” USA Today, Sam Vincent Meddis, December 23, 1999Yahoo!, Picks of the Week, December 13, 1999Britannica, Site of the Day, December 8, 1999Project Cool, Cool Sightings, September 29, 1999
There can be no doubt of the excellence of Today’s Sighting. But then it’s what we’ve come to expect from Second Story.Macromedia, Site of the Day, September 8, 1999
© 2013 Second Story, Inc.
- Brad Johnson, Sam Ward
- Brad Johnson, Julie Beeler, Sam Ward
- Tom Allen
- Production Assistant
- Suzanne Mattson