This Nike Basketball Web site reveals the process behind their Pro Creations line of footwear.
Through interviews and videos visitors learn how Nike Sports Research Lab works with athletes like Gary Payton to develop new, innovative footwear. Three different sections of the site—style, motion, and skill—give different insight into Nike’s process.
- Julie Beeler, Aleen Adams
- Brad Johnson, Julie Beeler, Sam Ward, Martin Linde
- Seb Chevrel, Sam Ward, Julie Beeler, Travis Metcalf
- Sound Designers
- Martin Linde, Todd Greco
- Video Editors
- Sam Ward, David Waingarten
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