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    Natural History Museum of Los Angeles County, Age of Mammals

    How Do We Know?

    Project Group

    Natural History Museum of Los Angeles County, Age of Mammals

    Client

    Natural History Museum of Los Angeles County

    Date

    July 2010

    More Images

    Demo Video

    Tags

    Exhibition, Storytelling, Touch, Installations

    Playlists

    • Enhanced artifacts
    • Timelines & maps

    Mysteries surrounding animals and environments from the past are unraveled through these two activity-based interactives.

    Two unique installations explore different aspects of paleontology, one focused on discovering extinct animals, the other about discovering ancient environments. A collection of fossils from the famous San Josecito cave in Mexico and the fossilized remains of an extinct ground sloth provide the backdrop for learning about the process of paleontology. By using side-by-side comparison studies, visitors are prompted to study specific fossil features and contrast them with other bones in the museum’s collection. To further enrich the story, the activities are paired with timelines that chronicle milestones in the study of the ground sloth and San Josecito cave. With these two different methods for sharing knowledge, visitors are provided options for learning about past animals and habitats.

    The interactive comparisons teach visitors about how scientists identify mystery animals, and the environments in which they lived. In the ground sloth activity, anatomy and locomotion of the animal are explained through a diversity of evidence, including a jawbone, a footprint, and fossil dung (sure to delight young audiences). In the San Josecito cave interactive, visitors compare the fossil skeletons of seven animals to those of known, modern animals to deduce their identities. Upon completion, the mystery solved, visitors learn more about the environment around the cave when the animal lived, so many years ago.

    Press & Awards

    "Ideas, Prototypes and Experiences: Designing Experiences," The Fundamentals of Interactive Design, Michael Salmond & Gavin Ambrose, April 2013

    The creative team at Second Story developed interactive touch-screen experiences for visitors to the Natural History Museum of Los Angeles, US. Narrative and engagement were at the centre of the design to engage visitors with the exhibits.

    AIGA | 365 | Design Effectiveness 2011, Award Recipient, October 2011

    The 135 selections from the “365 | Design Effectiveness 2011” competition exemplify the most effective current work in communication design, as chosen by a distinguished jury of design peers. The overriding criterion for inclusion in the show is excellence as the successful pairing of effectiveness and aesthetics.

    23rd Annual Excellence in Exhibition Competition, American Association of Museums, Special Achievement in Clarity of Message, May 2011
    “Cenozoic L. A. Stories,” Science, Debra Pires, October 2010

    Interactive kiosks included in each major section of the exhibition allow visitors to examine change in habitats over time, explore relationships among different groups of mammals, learn more about the morphology and behavior of the animals, and quiz themselves about mammalian biology. The displays and interactive media seem quite effective at conveying information. Even those who have never had a course in evolution will probably find the phylogenetic tree of mammals easy to understand. As an educator, I was encouraged by watching children between the ages of 6 and 12 work on a topic at a touch screen until they had figured out.

    Credits

    Executive Producer
    Julie Beeler
    Creative Director
    Brad Johnson
    Studio Director
    Jennifer Guibord
    Lead Designers
    Chris DeWan, Michael Godfrey, Martin Linde
    Information Designers
    Christian Bannister, Michael Godfrey
    Designer
    Sara Siri
    Illustrator
    Matt Sundstrom
    Motion Graphics Designers
    Chris DeWan, Steven Fitzgerald, Carlos Maya
    Filmmaker
    David Waingarten
    Technology Director
    Thomas Wester
    Lead Developers
    Oliver McGinnis, Lex Talkington
    Integration Engineer
    Matt Arnold
    Producers
    Jennifer Guibord, Heather Daniel, Michael Pittman
    Content Manager
    Elizabeth Bourke
    Editors
    Natasha Atkins, Scott Smith, David Waingarten
    Production Coordinator
    Elizabeth Bourke
    Usability Coordinator
    Heather Daniel
    Quality Assurance
    Alyssa Glass, Michael Neault
    Production Artist
    Sara Siri
    Audio Engineering
    Audio Wells
    A/V Systems Integration
    MAD Systems
    © 2013 Second Story, Inc.

    Project Group

    • Project Overview
    • Age of Mammals Overture
    • Age of Mammals Specimen Interactives
    • How Do We Know?
    • Paleoparadoxiid