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    The Walt Disney Family Museum

    Mickey Merchandise

    Project Group

    The Walt Disney Family Museum

    Client

    Walt Disney Family Foundation

    Date

    October 2009

    Location

    San Francisco, CA

    Exhibit Design

    Rockwell Group

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    Demo Video

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    • Enhanced artifacts
    • Collection databases

    Mounted next to a display case of Mickey Mouse-inspired merchandise from the 1930s, this playful interactive provides tours, information and supplemental images of many of the artifacts in the collection.

    Evidence of Walt Disney’s early pioneering achievement marketing character and entertainment merchandise is displayed in all its splendor in the variety of Mickey Mouse artifacts in this collection. Through this period-inspired interface visitors can explore and learn about the variety and evolution of Mickey merchandise from the very first item licensed in 1931. A tour of “Hi-Lights from the Collection” provides a quick overview of the items, and a browse mode lets visitors quickly discover items visually. There are supplemental images and information for the merchandise, and a way to filter items by year or by type.

    Press & Awards

    Themed Entertainment Association Annual Thea Award, OUTSTANDING ACHIEVEMENT, November 2010
    “New Museum Reveals the Man Behind the Mouse,” Silicon Valley Mercury News, Chuck Barney, September 28, 2009

    Every gallery is crammed with touch screens and interactive exhibits designed to bring static drawings and documents to life.

    “Disney Family Museum puts focus on Walt,” The San Francisco Chronicle, Peter Hartlaub, September 25, 2009

    If that sounds boring, don't worry...there are 21st century touches everywhere...Touch-screen monitors allow users to browse through relic documents that would normally be kept under glass.

    Credits

    Designer
    Alberto Cerriteno
    Technology Director
    Thomas Wester
    Developer
    Oliver McGinnis
    Lead Systems Developer
    David Brewer
    Producers
    Jennifer Guibord, Melissa Paugh
    Video Editors
    Tim Kviz, David Waingarten
    Production Artist
    Rebecca Rosen
    Production/QA Assistants
    Elizabeth Bourke, Michael Neault
    Content Development
    Walt Disney Family Foundation
    A/V Media Design
    Batwin & Robin
    A/V Integration
    BBI
    Exhibit Design
    Rockwell Group
    © 2012 Second Story, Inc.

    Project Group

    • Project Overview
    • Mickey Merchandise
    • Recovery and Reinvention: Behind the Scenes with Walt
    • Storytelling with Sound
    • The Schultheis Notebook
    • Walt’s Awards
    • Walt’s Childhood Stories
    • Walt’s Early Years Raree-Shows
    • Working with Walt