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    University of Oregon Ford Alumni Center

    Oregon Alumni Table

    Project Group

    University of Oregon Ford Alumni Center

    Client

    University of Oregon

    Date

    June 2011

    Location

    Eugene, Oregon

    Architects

    Opsis Architecture

    More Images

    Demo Video

    Tags

    Tables, Collections, Content management tools, Data visualization, Real-time data, Touch, Installations

    Playlists

    • Collection databases
    • Interactive installations

    At once artistic, commemorative, and informational, this interactive table playfully recognizes every individual alumnus of the University.

    As an architectural focus at the heart of the UO Ford Alumni Center, this interactive installation is a persistent reminder of the purpose of the building: to serve, celebrate, and cultivate past, present, and future alumni. A constantly flowing stream of currents, the visuals reflect the generations of students that have poured through this enduring campus bedrock throughout its history. Every single alumni—some 240,000 strong and growing—is represented in this searchable touch table.

    The table is the same dimension as a Cascade, positioned horizontally just outside the Interpretive Center. Shrouded in the same fir as the descending staircase it appears to flow out of, the Table is an integral capping element to the defining architectural motif cascading through the soaring atrium.

    The rivulets of particles playfully respond to the visitor’s touch, redirecting and creating effervescent, iconic Os in the flow. When a visitor touches the UO icon, they reveal an interface where the names of every Duck can be called up and filtered by school or class, or searched by name or activity. When alumni are found, their names, school, major, class, and activities are displayed, as well as a quote or message from those who contribute through the Alumni Association.

    Press & Awards

    "Motion Graphics and Shareable Media: Motion and Interactivity," The Fundamentals of Interactive Design, Michael Salmond & Gavin Ambrose, April 2013

    A series of media installations create an engaging and inspiring entrance way at the University of Oregon, US. Looking to engage the audience with an immersive experience, Second Story created a dynamic series of touch screens, video walls and LED walls that display a variety of rich media.

    Your Best Work: Design Awards & Competition, HOW, Winner, March 2013
    "Getting to Know Your Users," Interactive Design: An Introduction to the Theory and Application of User-Centered Design, Andy Pratt & Jason Nunes, October 2012

    Unlike many university alumni centers, the Ford Alumni Center is equally focused on the future as it is the past. They aimed to create a place that simultaneously honored the history of the student body and attracted the next generation of graduates. To accomplish this goal, the Portland-based interactive firm utilized the architecture of the space to create an interactive experience that is anything but ordinary.

    “Exhibit Feature: University of Oregon Alumni Center,” Communication Arts, May 2012

    At the heart of the design solution was the concept of the university as bedrock and the students as an unending flow of water. The suite of interactives was inspired by this metaphor, and prospective students receive a stream of information that fosters a sense of possibility, while simultaneously honoring the legacy of alumni.

    FITC Awards, Future. Innovation. Technology. Creativity., FINALIST: Installations, Visual Design, April 2012

    The FITC Awards honours the best of the best in the new media industry and is a celebration of epic proportions.

    2012 Digital Signage Expo Content Awards, Content Award of the Year, March 2012

    Second Story Interactive Studios took home the first DSE Content Award of the Year for content created for University of Oregon Ford Alumni Center.

    2012 Digital Signage Expo Content Awards, Gold Education & Healthcare Award, March 2012

    The annual Digital Signage Expo Content Awards honor innovative and compelling content created for digital signage and digital out-of-home networks.

    “UO's Ford Alumni Center Celebrates Past and Cultivates Future via Digital Media,” Digital Signage Connection, March 2012

    From a distance, the “Oregon Cascades” create a montage of images that a passive viewer can appreciate, while up close, the more adventurous user can navigate through stories containing movies, images, infographics and maps reflecting the university as a whole.

    2012 IxDA Interaction Awards, Winner, “Engaging” category, February 2012

    The projects, ranging from applications and games to instrument panels and installations, were picked from over 300 entries from 33 countries, for their excellence in interaction design.

    “Interactive Center,” American School and University, December 2011

    The facility is designed to welcome everyone: it features accessible parking and a staffed information desk. Six 14-foot-high panels with touch-sensitive displays inform and inspire visitors with more than 1,000 stories told through words, images and video. These stories are updated constantly, and the entire system is integrated with a dynamic 3-D mapping feature that can be changed as the university grows and evolves.

    “New UO Visitor Center,” Northwest Travel Magazine, December 2011

    Using large touch-screens, visitors can explore the 2,000-square-foot interpretive center. The multimedia installation celebrates Oregon heritage, informs visitors about the university, and builds connections with future alumni.

    “What’s New,” Via Magazine, November 2011

    The University of Oregon’s Ford Alumni Center in Eugene explores the school’s legacy and future with artifacts and interactive displays, such as a searchable touch table with details on former students.

    “University Extends Warm Welcome,” SkyWest Magazine, October 2011

    No matter when or why you’re in Eugene be sure to stop by the University’s new Cheryl Ramberg Ford and Allyn Ford Alumni Center. The $33.6-million high-tech marvel offers a 2,000-square-foot interpretative center, featuring interactive exhibits that help even first-time visitors connect with the school and its heritage. Six fourteen-foot-high touch-screens present more than 1,000 stories detailing interesting aspects of the university’s past, present and future.

    “University of Oregon’s Ford Center Uses Multitouch Table as Alumni Search Tool,” Digital Signage Expo, June 2011

    Users can touch ‘O’ shapes — the university’s logo — in opposite corners of each of the four displays. When the Os are touched, users get a dialog box that enables them to search the entire university alumni database by searching on name, year or special events...

    “Interactive digital signage goes to the Ducks at UO alumni center,” Digital Signage Today, Christopher Hall, June 2011

    Interactive digital signage displays are integrated into nine towering ‘Oregon Cascades’ that display UO stories and information on command; a large interactive multitouch display ‘Alumni Table’ that recognizes every alum in the school’s history; and the ‘Entry Wall’ that displays campus events and recognizes donors to the center's creation.

    “Welcome Space,” The Register-Guard, Greg Bolt, June 2011

    A tabletop “media stream” contains a database with the names of all UO alumni, who can look up their name and classmates using the touch-sensitive screen.

    “UO opens Ford Alumni Center,” Portland Business Journal, Gretchen Holzgang, June 2011

    The 60,000-square-foot facility includes the Tykeson Family Hall Interpretive Center, which features displays of more than 1,000 stories of alumni and an alumni table with a searchable database of 210,000 graduates by name, school, class, or activity.

    Credits

    Executive Producer
    Julie Beeler
    Creative Director
    Brad Johnson
    Studio Director
    Jen Guibord
    Technology Director
    Thomas Wester
    Exhibition Architects
    Lars Uwe Bleher, Jan Schmelter
    Lead Designer
    Chris Dewan
    Visual Designer
    Aaron Walser
    Preliminary Experience Design
    Christian Bannister
    Lead Systems Developer
    David Brewer
    Digital Media Developer
    Aubrey Francois
    Developers
    Donny Richardson, Matt Arnold
    Systems Developer
    Thomas Reynolds
    Integration Engineer
    Matt Arnold
    Producer
    Heather Daniel
    Quality Assurance
    Heather Daniel
    Architects
    Opsis Architecture
    General Contractor
    Fortis Construction
    A/V Systems Integration
    MAD Systems
    Fabricator
    Lexington
    © 2013 Second Story, Inc.

    Project Group

    • Project Overview
    • Oregon Alumni Table
    • Oregon Cascades
    • Oregon Entry Wall