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Vault of the Secret Formula
Secret Formula Security System Drawer
Project Group
Client
Date
December 2011Location
World of Coca-Cola, Atlanta, GATags
When they open a drawer, visitors are surprised to find a screen in which they are immersed in a 3D digital world with a mysterious character.
This part of the exhibit, which is reminiscent of late-nineteenth-century pharmacies and soda fountains, contains shelves with artifacts and dozens of wooden drawers that can be opened and explored to find vintage documents, bottles, and other ephemera.
To the surprise of visitors who open this drawer, however, they find a screen on another security monitor. They see themselves from an unusual angle, directly overhead. Their image is scanned, and then amazingly they are transformed into 3D computer data. Suddenly, a mysterious character who keeps cropping up in the exhibit media, the man in the hat, walks through the scene. When visitors look around, he’s not really there!
This unit utilizes a Microsoft Kinect depth-sensing camera, which turns visitors into data point clouds and immerses them into the security theme. This motif returns again and again in the exhibit, helping to create a consistent storyline.
Press & Awards
2012 MUSE Awards, American Association of Museums, BRONZE: Multimedia Installations, April 2012Over 130 judges – museum and media professionals from across the world – were involved in the process of selecting the winners. Winning entries were expected to demonstrate outstanding achievement in nine areas including content, interface, design, innovation and appeal.
“Discover Coca-Cola’s Secret Formula At This Interactive Exhibit By Second Story ,” Entertainment Designer, Brendan Brehm, March 28, 2012Much more than just a heavy-duty vault to stare at, the Vault of the Secret Formula exhibit is an interactive exploration of one of the most notorious trade secrets in the world… This is not the first time that we’ve featured the interactive handiwork of Second Story here on entertainmentdesigner.com; in previous articles we’ve taken a look at exhibits they designed for the Museum at Bethel Woods and the Adler Planetarium. With their latest project for Coca-Cola, they’ve come up with even more ways to embed interactive technology in a museum experience.
“Second Story: Vault of the Secret Coca-Cola Formula ,” Design Boom, March 25, 2012The Vault of the Secret Formula experience presents the history behind Coca Cola's secret formula.
“Coke Secret Formula Gets 1st New Home Since 1925,” Associated Press, YouTube Video, December 2011“Coke hides its secret formula in plain sight in World of Coca-Cola move,” Atlanta Business News, Leon Stafford, December 2011Jacquie Wansley, a spokeswoman for the World of Coke, said the exhibit is more interactive than the rest of the facility, with an emphasis on putting visitors in the mystery of the formula... ‘[This] is not about collectibles archived behind glass,’ she said. ‘There is very little of that. This is experiencing Coca-Cola in a new way.’
Credits
- Executive Producer
- David Waingarten
- Studio Director
- Jen Guibord
- Technology Director
- Thomas Wester
- Content Strategist
- Scott Smith
- Art Director
- Chris Dewan
- Motion Designer
- Mike Olson
- Lead Interactive Developer
- Matt Fargo
- Lead Integration Engineer
- Matt Arnold
- Producers
- Kate Wolf, Alyssa Glass
- Production Coordinator
- Jen Dolan
- Technology Coordinator
- Sam Jeibmann
- Creative Collaborator
- Donna Lawrence Productions
- Exhibition Design
- Gallagher & Associates
- A/V Systems Integration
- Electrosonic
- Technical Design & Direction
- Romeantics
- Lighting Design
- Available Light
- Fabrication
- Lexington
- General Contractor
- New South
© 2012 Second Story, Inc.Project Group
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