Recognition

Second Story has collaborated with many of the world’s outstanding organizations, cultural institutions, and brands to create compelling projects that have been featured in the popular press and in dozens of books. The studio’s work has also garnered many of the industry’s top interactive design awards and accolades.

2007 Awards
  • HOW, Interactive Design Awards, Outstanding, November 2007 (National World War I Museum)

    “Perhaps the most impressive thing about the interactive elements at the National World War One Museum is how much they add to the story…Visitors can look at a Lewis Machine Gun, for example, and then turn around to a 26-foot long interactive table to explore its inner workings with a 3D model.

    The museum’s displays also help personalize the war and make sense of complex historical events. A 10-screen portrait wall introduces people to the faces of those who sacrificed for the war. Visitors can also watch battles unfold on two interactive video screens, which break down the intricacies of trench warfare and put each conflict in context. Judge Kelly Goto found the depth of immersion impressive, as well as the level of research and presentation of complex materials.”

  • HOW, Interactive Design Awards, Merit, November 2007 (Lagoda of New Bedford)
  • 2007 SEGD Design Awards, Honor Award, 2007 (National World War I Museum)

    “The museum breaks ground technologically speaking, with the introduction of two 32-ft. long interactive ‘issues tables’ that allow up to 24 visitors at a time to participate in historical scenarios based on the events leading up to and surrounding the war. The stations, which evoke the conference tables used by generals and diplomats during the war, use proprietary sensing technology that allows visitors to interact with simulations, databases, and decisions-making scenarios. Located in the inner circle, they are new at this level of complexity. They not only allow visitors to work in large groups, they allow actual projects to be developed—like creating your own propaganda poster.”

  • American Association of Museums Muse Awards, Silver, Interpretive Interactive Installations, 2007 (Visible Proofs: Forensic Views of the Body)

    “The history of forensic medicine is brought to life in this exhibition through an innovative interactive autopsy slab, video presentations, and other interactives. The autopsy slab is creatively designed to engage groups of visitors, who can share the experience of autopsy procedures on a life-size scale. The variety of interactives within the exhibition creates a multi-sensory experience. Design and production quality meet extremely high standards. The interactives are extremely user-friendly and we imagine them to be very appealing to both teenagers and adults.”

  • American Association of Museums Muse Awards, Bronze, Interactive Kiosks, 2007 (Lagoda of New Bedford)

    “Even if you are not a whaleboat connoisseur you can’t help but be impressed by this 3D model. It lets you move around the different levels of the boat, an experience that you wouldn’t see otherwise. The story is extensive. It is beautifully designed and gives the user the control to navigate his or her own experience.”

  • American Association of Museums Muse Awards, Honorable Mention, Online Presence, 2007 (Arago: People, Postage and the Post)

    “The ability to really dive into each stamp and explore the details close up, kept the judges on this website for quite some time. The site also has many application-like features that become apparent the longer you use it, making the site a powerful resource for searching, investigating, and gathering stamps in the collection. Although the name might be a bit difficult to remember, the judges won’t forget the site anytime soon.”

  • American Association of Museums Muse Awards, Honorable Mention, Interpretive Interactive Installations, 2007 (McCormick Tribune Freedom Museum)

    “The installations have an impressively strong connection to the museum’s mission to promote critical thinking and appreciation of First Amendment rights. All of the interactives underscore this theme and strike a successful balance between high design and useful content. The most appealing interactive experiences are those that allow visitors to consider two sides of a debate, vote, and then see how other visitors have voted. The installations evidence a good mix of multimedia, including audio, video, text, and images. The developers did an outstanding job taking an intellectual and somewhat abstract topic and making it concrete and engaging.”

  • I.D., Annual Design Review, Design Distinction, 2007 (Visible Proofs: Forensic Views of the Body)

    “The site is packed with arresting material, from video footage showing an autopsy being performed to written histories on such topics as the role of forensic science in exacting justice after Argentina’s Dirty War. Mok praised the seamlessness of the user experience and the integration of media elements, while Wishart said simply, ‘I could spend hours and hours here.’”

2007 Press
  • “Exploring the Early Americas’: A Sense of Continent’s Direction,” Washington Post, Cathryn Keller, December 26, 2007 (The Cultures and History of the Americas)

    “Turn to the adjacent interactive monitor to rotate a beautifully detailed image of the vase, which you can enlarge and move around with a touch of the finger...Eight mural-size paintings, called ‘The Conquest of Mexico,’ depict Hernán Cortés’s 1519–1522 mission of subjugation. Created by an unknown artist in the last quarter of the 17th century, the paintings glorify the Spanish empire. They include detailed sub-scenes set into the large drama, like sidebars telling the back story—just as the accompanying interactive displays illuminate the events and characters portrayed in the work.”

  • “Second Story Interactive Develops Online Database for the National Postal Museum Using Komodo IDE,” ActiveState, Komodo IDE News Room, July 26, 2007 (Arago: People, Postage and the Post)

    “Second Story was recently tasked with creating Arago, an online database for the National Postal Museum that would amass their collection of over 300,000 objects and present them in a user-friendly interface. With elaborate data import scripts to translate data from a third-party collection management tool, all the logic involved in managing researcher contributions, and the website itself, it was a large and complicated project.”

  • “Portland’s Second Story Lets Museum-Goers Step into the Picture,” The Oregonian, Richard Read, July 6, 2007

    “Second Story fuses databases, artifacts, animation, Web technology, video, text and breathtaking graphics into stories that adapt to different learning styles and interests. Named for two-way storytelling that empowers audiences, Second Story supplies characters, information, music, imagery and atmosphere. Designers let museum-goers expand and steer stories in unpredictable directions.”

  • “Making User-Generated Content Work,” Adobe Magazine, Tiffany Lee Brown, June 2007 (McCormick Tribune Freedom Museum)

    “Brad Johnson of Portland’s Second Story [has] succeeded in the evolving world of UGC,...working directly with audiences to create powerful, collaborative work.

    One of Second Story’s many UGC-based museum projects, the exhibit...features nearly a dozen interactive installations that explore freedom of speech and the First Amendment. Visitors can listen to banned music, create their own personalized bill of rights, and hear America’s Founding Fathers as they struggle to draft the Constitution. But that’s just the beginning. They’re also invited to record their own stories about freedom of speech. These stories are monitored for content, and those that are approved become part of a larger archive, which also contains video clips from Oprah Winfrey, Barack Obama, past presidents, and other public figures. This ever-changing archive of videos is displayed outside the museum, on a large plasma screen above Chicago’s Michigan Avenue.

    Second Story created an intuitive touch screen interface inside a recording booth. From there, visitors could record their own videos, which were instantly added to the live archive. Johnson chose to display the videos outside the museum,on a bustling city street, because he believes that successful UGC involves more than allowing users to make something interesting for themselves and their friends. ‘To me,’ he says, ‘the true power is when they can share their creations with the public.’”

  • Communication Arts, May 2007 (National World War I Museum)

    “[M]useums have begun using overhead projectors to create interactive tables that are far more effective than their stand-up predecessors. Not only does a table fill the center of a room, it also provides a way for many people to get involved at the same time. Outstanding examples include one done...by Ralph Appelbaum Associates (produced by Second Story Interactive) for the National World War One Museum.”

  • Lighting & Sound America, Judith Rubin, April 2007 (National World War I Museum)

    “There are two Issues Tales, which enable visitors to access vast stores of information and to participate, individually or in groups, in a sequence of educational activities and projects. Each table is functionally a custom video theatre with a horizontal screen and multiple projection sources. It has six interactive multimedia stations and accommodates up to 24 people at a time.”

  • Digitalthread, February 15, 2007 (AIGA Design Archives)

    “The ultimate collection of awarded designs, the AIGA Archives are the recorded catalog of annual juried selections in design excellence. Featuring 3,269 hand-picked entries..., the entire site is a graphic designer’s goldmine. The best part is the Flash-built interactive navigation which allows you to browse and cross-reference entries by publication date and category...and even lets you lightbox your favorites. Pretty...no, very damn cool.”